Ecommerce & digital transformation · Ecuador

Most agencies advise from the outside. We operate from within.

Embrace deploys trained ecommerce operators directly inside your organization — building the strategy, running the systems, and owning online revenue as an extension of your team.

Request your Founder's Audit →See if you qualify

15 yrs

Operating ecommerce across CPG, retail & DTC

$50M+

Advertising spend managed

$300M+

Annual ecommerce sales overseen

30+

Countries where launched DTC brands sell

What we do

Two ways in. Both start with a free audit.

Each engagement opens with a direct, no-cost read of your operation — then an embedded team to act on it.

Ecommerce transformation · the growth play

The Founder's Audit

A personal review of your ecommerce business, done by our founder.

We assess your digital performance to pinpoint where you're losing sales, uncover missed opportunities, and identify how much room you have to grow. From there, we define what your business needs and our team puts it into action.

Request your Founder's Audit →

AI automation · the consolidation play

The Qualifying Audit

A free automation audit for brands running a real marketing operation.

We identify how much you can save by consolidating outside vendor fees, overlapping tools, and low-value manual work into one AI-enabled team. The result is a leaner operation, faster execution, and lower overall costs. If you qualify, our fees come only from the savings we create.

See if you qualify →

Why now

Ecuador is buying online. Nobody is owning the systems behind it.

$5.5B

Ecuadorian ecommerce market in 2024

22%

Year-over-year market growth

94%

Of Ecuadorians purchase online

The gap

The market is full of media agencies selling reach and visibility. It does not yet have a consultancy that takes ownership of online revenue and the systems behind it. That's the opening — and the case for moving first.

The embedded model

The difference is where we stand.

A traditional agency works on your business from the outside. Embrace works inside it — trained operators running your ecommerce as part of your team.

The usual way

Agency on the outside

Work is handed off across a boundary. Strategy lives with the vendor; your team waits on deliverables.

Agency

Your businessInternal team

The Embrace way

Operators on the inside

Our operators sit inside your organization — building strategy, running systems, and training your people to own it.

Your businessInternal teamEmbrace operator — ecommerceEmbrace operator — performance media

How it works

Everything you need to sell online, all in one team.

Strategy & diagnosis

We assess your operation, identify where you're losing sales, and define what needs to change to drive growth.

ii.

Integrated execution

Our team works inside yours. Ecommerce, digital advertising, and AI operate as one integrated function instead of being spread across multiple outside vendors.

iii.

Built to stay with you

We train your people to run the systems we build together, so the systems, knowledge, and capability stay in-house — and you can keep operating without depending on us.

Who we are

U.S. ecommerce expertise, built for Ecuador

Jay Vintimilla has spent more than 15 years building and scaling ecommerce businesses across consumer goods, retail, and DTC. An Ecuadorian based in the U.S., he started selling on eBay at 14 and went on to lead digital operations for some of the largest brands in that market.

Today, he brings that experience to Ecuador, applying the same standards of strategy, execution, and growth he developed operating ecommerce at scale.

Embrace combines U.S. market experience with Ecuadorian talent trained to the same high standards. We also bring firsthand knowledge of the local market through our work with brands like TVentas.

That gives us the best of both worlds: international ecommerce experience and a real understanding of what it takes to grow online in Ecuador.

"Ecuador has the potential to become a leader in digital commerce across the region. What's missing is the experience and execution needed to apply what already works in more developed markets."

Jay VintimillaCEO, Embrace Ecommerce

Brands Jay has operated ecommerce for