Ecommerce & digital transformation · Ecuador

Most agencies advise from the outside. We operate from within.

Embrace deploys trained ecommerce operators directly inside your organization — building the strategy, running the systems, and owning online revenue as an extension of your team.

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Operating ecommerce across CPG, retail & DTC
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Advertising spend managed
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Annual ecommerce sales overseen
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Countries where launched DTC brands sell

What we do

Two ways in. Both start with a free audit.

Each engagement opens with a direct, no-cost read of your operation — then an embedded team to act on it.

Ecommerce transformation · the growth play

The Founder's Audit

A personal review of your ecommerce business, done by our founder.

A direct read on where online revenue is leaking and what's being left on the table — plus a clear thesis on the growth that's available to you.

AI automation · the consolidation play

The Qualifying Audit

A free automation audit for brands running a real marketing operation.

A sized view of the spend that can be consolidated — external agency fees, redundant tools, manual low-level work — folded into one embedded team plus AI, so output rises while total cost drops. If you qualify, we're paid only from the savings we create.

Why now

Ecuador is buying online. Nobody is owning the systems behind it.

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Ecuadorian ecommerce market in 2024
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Year-over-year market growth
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Of Ecuadorians purchase online
The gap

The market is full of media agencies selling reach and visibility. It does not yet have a consultancy that takes ownership of online revenue and the systems behind it. That's the opening — and the case for moving first.

The embedded model

The difference is where we stand.

A traditional agency works on your business from the outside. Embrace works inside it — trained operators running your ecommerce as part of your team.

The usual way

Agency on the outside

Work is handed off across a boundary. Strategy lives with the vendor; your team waits on deliverables.

Agency
Your businessInternal team
The Embrace way

Operators on the inside

Our operators sit inside your organization — building strategy, running systems, and training your people to own it.

Your businessInternal teamEmbrace operator — ecommerceEmbrace operator — performance media

How it works

One operating model, six moving parts.

i.

Audit & opportunity sizing

A direct read on the revenue and savings available, before any commitment.

ii.

Strategy & roadmap

The operating plan — priorities, systems, and the sequence to get there.

iii.

Embedded execution

Operators inside your team running the day-to-day, not managing from afar.

iv.

Performance media

Paid channels run against revenue, not vanity reach.

v.

AI & automation layer

Low-level manual work consolidated into automated systems.

vi.

Enablement

Your people trained to own the systems we build. Continuity by design.

Who we are

An operator brought the U.S. standard to Ecuador.

Jay Vintimilla has been operating ecommerce for 15 years across CPG, retail, and DTC — starting by selling on eBay at 14 as an Ecuadorian immigrant, and going on to run some of the largest brands in the United States.

He isn't a course seller, a guru, or a motivational speaker. He's an operator. He doesn't sell theory — he gives brands the operating model.

"Jay Vintimilla brings the U.S. ecommerce operating standard directly to Ecuador. Real operator. Real results. Real systems — not theory, not courses, not promises."

The team is built the same way: operators trained in the U.S. market at scale, alongside local Ecuadorian talent trained by Embrace to the same standard — including work with TVentas, one of Ecuador's leading commerce operations. A team that understands global ecommerce and the Ecuadorian market specifically.

Jay VintimillaCEO, Embrace Ecommerce
15 yrsOperating ecommerce across CPG, retail & DTC
$50M+Advertising spend managed
$300M+Annual ecommerce sales overseen
30+Countries where launched DTC brands sell
$2M+Product distribution sales already in Ecuador

Brands Jay has operated ecommerce for

RevlonStarbucksPepsiCoKate SpadeLenoxPyrexbareMinerals

Find your starting point

Which audit is right for you?

Two front doors. Pick the one that fits where you are.

Start here

Request an audit.

Tell us where you are. We'll come back with a read on the growth — or the savings — available to you.

Ecommerce

The Founder's Audit

A personal review of your ecommerce business and the growth available.

AI automation

The Qualifying Audit

A sized view of the spend that can be consolidated into one embedded team plus AI.